With seo or internet marketing is where customers find you instead of you running after customers.
Here is how it works ,say your business is located in melbourne ,a customer who is need of your product or service is trying to find your exact same type of business on major search engines like google say within melbourne.If you donot have a website ,it means you are business without an address and customers arent going to find you.Or,even if you have a website ,however,you havent done proper seo (search engine optimisation),your site is not going to found on top of the search engine.90% of the customers arent going to search beyond the first page to find what they are looking for.
So,seo is a key for a website to be successful and to generate revenue.
Search Engineis that tool which has the capability of driving 70-80% traffic to the website making you known world wide. But is that really so, SEO Experts and specialists have observed that on an average people visiting the search engine and making use of it don 't go beyond 2nd page unless they are really looking for you in particular. So, what exactly is important is "Ranks" i.e. to rank higher in the search engines. Ranking higher in the search engine is an art accomplished only by SEO Professionals when the content in your website is unique and different and the right strategy has been employed for choosing the keywords and what exactly has the main focus been throughout.
85% of qualified Internet traffic is driven through search engines, however 75% of search engine users never scroll past the first page of results. - Source: Seventh WWW User Survey - Georgia Institute of Technology
To reap the benefits of online businesses and to promote your website in leading search engines
seo is the strategy that fetches international exposure for our customers. The techniques used in the optimization process are unique and very well designed to meet the requirements for increased traffic. Because higher is the ranking more is the chance of people visiting the site and more will be the profitability. Most of the SEO firms ensure that they provide highest ranking in the top most search engines but, one main concept behind this is the "keyword" for which they are providing the service. Imagine searching for abc company in Google so what is the first result quite obvious your own company name but not every body knows that abc company is doing xyz job. At times, the SEO companies provide optimization for obscure words that many people don 't know except for the SEO Experts themselves. So rely on the best.
Strategies of SEO:
Two main arrows for targeting higher ranks in search engines are-:
Every time a website is made it gets registered with the search engines and they actually analyze the entire content and index i.e. record the details in turn providing your website the kind of ranking it deserves.
We at Instant Web Products, a leading seo firm in Melbourne,Australia ensure that every website that comes for seo gets the right amount of attention and it goes through our rigorous process of providing "uniqueness" in every possible manner.
Please go through our portfolio page to see the results our customers have acheived from our seo.